Sidney Crosby

From Frikipedia

Phenom NHL player with the wimpiest name since Wayne Gretzky.

Friki laments that the best players of its favorite sport always have the most unimposing names. There are no Kobe or Shaq's, like the NBA, only Sydney's and Wayne's. Seriously...who's afraid of a Sidney...

Some day the NHL will have a macho figure like Tom Brady (formerly of the "Bunch") to draw huge marketing dollars from the female (and certain male ) audiences alike.