Ricardo Zonta

From Frikipedia

A cry for help. F1's equivalent of downing a packet of Tesco's brand ibuprofen after you find out your girlfriend has been sleeping with half the university lacrosse team behind your back due to your utter inability to satisfy her in the bedroom.

As each F1 season lapses into it's second half, teams either too poor, too slow or too desperate for results decide that one or both of their drivers need replacing, choosing to level blame at them rather than fix the car/get a sponsor. Usually, they turn to blank-faced Brazilian Zonta, who raced full time for BAR for a couple of years, in order to make Jacques Villeneuve look slightly less inept.

Has possibly evolved into the nu-verb "to Zonta", meaning to turn to any length possible in a desperate situation.

i.e. "The footee starts in ten minutes and the Sky box is on the blink! Someone Zonta it, quick!"