David Dickinson

From Frikipedia

Fake tan covered antiques dealer who achieved a modicum of cult TV notoriety whilst Friki was a student, as he layered on a litany of catchphrases and fake enthusiasm into his competitive tat-shopping show, Bargain Hunt.

Sometimes confused with Flavio Briatore.

Also sometimes confused with Bruce Dickinson, the sweaty former lead singer of cock-rock group Iron Maiden. And by sometimes, Friki means once.