Dave Richards

From Frikipedia

Bearded Santa-a-like who used to run the Honda (neé BAR) F1 team before Jacques Villeneuve tired of his fuller head of hair and got his sacked.

Planning to re-enter F1 in 2008 with his own Prodrive team, who are most famous for running terminally unreliable Subarus in the World Rally Championship.

Wanted to badge his team as Aston Martins after he bought a part-ownership in the company, before realising that the likelyhood of such a famous sporting marque liningup at the back of the grid behind the companies that brought us the Twingo, the Civic and the Prius probably wouldn't be that great a PR coup.